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13 Rules to Build Iconic Brands with Community Led Growth

Traction co-founder Lloyed Lobo has just announced the pre-sale of his book, From Grassroots to Greatness - 13 Rules To Build Iconic Brands with Community Led Growth.

The book topped Amazon's new release charts in a number categories including Startups, Business, Web Marketing, and Advertising within a few hours of going on pre-sale.

After talking to 1,000+ leaders and researching 100+ companies such as Apple, Airbnb, Atlassian, CrossFit, Duolingo, Harley-Davidson, HubSpot, Gainsight, Peloton, Reddit, Yelp, Lloyed discovered 13 rules that were common to the success of exponential companies that grew 10X and iconic brands alike...

From Grassroots to Greatness is a deep dive into how some of the world's most enduring companies leveraged the power of communities to start, grow, monetize, and change the world.

Specifically, you will learn how to:

• Build an audience

• Bring your people together to create a movement

• Craft experiences that keep your community coming back for more

• Leverage the power of rituals to turn your community into a cult-like following

• Nurture loyalty and forge unbreakable bonds

• Turn your customers into evangelists

• Make your brand unforgettable

• Build a long-term sustainable growth engine

Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?

In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.

Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and growth moat.

Accelerate Your Business With Community Led Growth

• Rule 1: Unleash CAMPER

• Rule 2: Pick Your Community Model

• Rule 3: Discover Your Why

• Rule 4: Set an Inspiring Goal

• Rule 5: Find Your People

• Rule 6: Nail Then Scale

• Rule 7: Create the “Aha” Moment

• Rule 8: Design Unforgettable Experiences

• Rule 9: Collaborate with Your Community

• Rule 10: Reward Your Champions

• Rule 11: Make Your Community Sticky

• Rule 12: Show Up Consistently

• Rule 13: Measure and Monetize

Experience the journey of successful communities both big and small such as Harley Davidson, Nike, Peloton, Crossfit, HubSpot, and many more to learn 13 key rules to attract your own army of passionate and devoted fans that will take you all the way from grassroots to greatness.

Brands of yesterday were built on what they told the world about themselves... Brands of the future will be built on what the community says about them.

If you build a community, you won't become a commodity!

Get ready to turbocharge your business with insights and tactics that will reshape how you approach growth.

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