Traction is a global community of over 100,000 entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences.
Our book, From Grassroots to Greatness - 13 Rules To Build Iconic Brands with Community Led Growth became a Wall Street Journal Bestseller during the week of its release.
From Grassroots to Greatness is a deep dive into how some of the world's most enduring companies leveraged the power of communities to start, grow, monetize, and change the world.
Specifically, you will learn how to:
Build an audience
Bring your people together to create a movement
Craft experiences that keep your community coming back for more
Leverage the power of rituals to turn your community into a cult-like following
Nurture loyalty and forge unbreakable bonds
Turn your customers into evangelists
Make your brand unforgettable
Build a long-term sustainable growth engine
Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?
In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.
Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and growth moat.
Accelerate Your Business With Community Led Growth
Rule 1: Unleash CAMPER
Rule 2: Pick Your Community Model
Rule 3: Discover Your Why
Rule 4: Set an Inspiring Goal
Rule 5: Find Your People
Rule 6: Nail Then Scale
Rule 7: Create the “Aha” Moment
Rule 8: Design Unforgettable Experiences
Rule 9: Collaborate with Your Community
Rule 10: Reward Your Champions
Rule 11: Make Your Community Sticky
Rule 12: Show Up Consistently
Rule 13: Measure and Monetize
Experience the journey of successful communities both big and small such as Harley Davidson, Nike, Peloton, Crossfit, HubSpot, and many more to learn 13 key rules to attract your own army of passionate and devoted fans that will take you all the way from grassroots to greatness.
Brands of yesterday were built on what they told the world about themselves... Brands of the future will be built on what the community says about them.
If you build a community, you won't become a commodity!
Get ready to turbocharge your business with insights and tactics that will reshape how you approach growth.
EXPERT SPEAKERS AT OUR EVENTS
Anu Bharadwaj, President, Atlassian
Spencer Kimball, CEO, Cockroach Labs
Edith Harbaugh, CEO, LaunchDarkly
Jeff Titterton, CMO, Stripe
Sara Hicks, ex-CPO, Mailchimp
Mike Knoop, co-founder, Zapier
Mada Seghete, Cofounder, Branch
Anu Muralidharan, COO, Expensify
What The Community is Saying
“Traction is THE community to supercharge your business by learning from thought-leaders of the fastest-growing companies in the world!”
Dan Saks, Co-founder, AppDirect
“I absolutely loved the conference - such great speakers. And the food was sooo good, it was such a pleasant surprise!”
Karen Peacock, ex-CEO, Intercom
"Great job on the conference. You guys really know how to do it right! I met some killer people. So glad I came up from San Francisco."
Zack Onisko, CEO, Dribbble
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